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Ethics in Business Awards

Campbell Rotary annually presents its Ethics in Business Awards to celebrate businesses and business owners in Campbell, Willow Glen, and West San José who exemplify Rotary’s “Four-Way Test” through a spirit of giving and a track record of ethical and excellent customer service.

Nominations for the 2021 Ethics in Business Awards are now open! Use this form to nominate a local business today. The deadline for nominations is Friday, December 10 at 11:59pm.

We’re pleased to announce the winners of our 2020 Ethics in Business Awards. This year’s awardees include businesses that have supported communities in need during the COVID-19 pandemic:

Falafel’s Drive-In has been a West San José tradition since 1966, serving healthy and authentic foods to a loyal community of regular customers. This year, they partnered with local civic leaders to provide free meals to frontline workers at Valley Medical Center. Learn more:

Reed Animal Hospital logo

Reed Animal Hospital has been a part of the Campbell community for two decades. Dr. Dave Reed is clear and professional in all of his dealings with patients and their humans. No time of night is off limits for calls or texts. A helpful, caring reply typically follows. Learn more:

Standard Strength Gym made the health of its member athletes their first concern during the COVID-19 shelter-in-place. They reached out to make sure everyone was safe and to see if the Standard Strength community could support them in any way. Learn more:

“Our Ethics in Business Awards honor local business leaders who are committed to giving back and providing excellent customer service to our community,” said Campbell Rotary President John Wallace. “We hope this year’s winners will inspire others to practice our motto of Service Above Self.”

Nominations for our Ethics in Business Awards are submitted by Rotarians, community members, and local patrons and reviewed by a committee of Campbell Rotary board members. Businesses with direct ties to Rotarians and/or their families were not eligible for consideration. Read more about the purpose and guidelines of the award below.


Nominees shall be businesses (sole proprietorship, partnership, LLC, or for-profit corporation) with an active presence in Campbell, Willow Glen, and/or West San José, generally within the following ZIP codes: 95008, 95117, 95118, 95124, 95125, 95126, 95128, 95129, 95130

NOTE: Businesses owned or operated by, or currently employing Rotarians or their family members are NOT eligible for nomination.


The Ethics in Business Awards are intended to celebrate local businesses that exemplify Rotary’s Four-Way Test:

Is it the truth? (Honesty)

  • Does the business represent its product or service clearly and accurately?
  • Does it make every reasonable effort to fulfill the letter and spirit of its commitments?
  • Is the business proactive in correcting mistakes and/or misunderstandings?

Is it fair to all concerned? (Justice)

  • Does the business abide by all laws, regulations, and best practices related to its industry?
  • Does the business have a policy of non-discrimination on the basis of race, national origin, religion, sexual orientation, gender identity, disability, or other protected class?
  • Does the business value the opinions of its clients, customers, and employees?

Will it build goodwill and better friendships? (Community)

  • Does the business maintain an active presence in local community-based organizations?
  • Does the business provide opportunities for employees to contribute to the welfare of the community through participation in local CBOs and service projects?
  • Does the business provide a program to match charitable contributions of its employees?

Is it beneficial to all concerned? (Betterment)

  • Does the business provide good value to its clients and/or customers?
  • Does the business demonstrate a commitment to continuous improvement of its products and/or services?
  • Does the business encourage its employees to develop skills that will help them advance in their professional lives and provide resources for them to do so?


Upon the close of the nomination period, the Campbell Rotary Board of Directors will appoint an Awards Subcommittee to review nominations and make a recommendation to the Board for award recognitions.

Subcommittee members will review all nominations according to the criteria defined above. Based on their final ranking, the Board will choose 1-2 businesses to receive the Ethical Business(es) of the Year Award.


Winner(s) of the Ethical Business of the Year (EBOY) Award will receive a plaque to display at their business recognizing the award and will also be recognized with:

  • An announcement on the Campbell Rotary website;
  • An announcement in a Campbell Rotary e-newsletter and media release;
  • A ceremony at a Campbell Rotary meeting;
  • An announcement at Campbell Rotary’s Orchard City Chili Cookoff.


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